I have a shirt which was produced for another forum I'm on (The Firing Range, over at somethingawful) that reads on the front:

Winning Hearts and Minds,

and on the back:

Two to the Heart, One to the Mind...

Some of my soldier mates who first see the front think it is shameless self satifaction written all over me, until they read the back and giggle like school girls. I wish everyone elses reaction was as pleasant...