That happened after the energy crisis of the 70s, but it only lasted for about 10 years. Then everyone forgot about it and went back to driving giant SUVs, and here we are again. People forget quickly.
If we would have made it a priority then, when there were actually fewer people committed to car-based transportation (proportionally more people still walked or used bicycles) we would be much better off now.
So now we have an extra 20 years of ICE development which is useless to us, and a moderate amount of experience on alternative fuels, most of which has been frantically accumulated in the last five years. Getting even farther behind will not do us any good.
Silent Running, by Mike and the Mechanics
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