Not all of the schools are doing that. I actually at present teach free open carry classes, and I charge group rates for private instruction on all of my CCW related stuff. I also teach free to kids ages 8 to 17, and law enforcement/military for certain classes. I could care less about the money involved as long as we don't have people involved in "Accidental Shootings", mostly because in the long run, that will hurt the idea of CC in Wisconsin, as well as everywhere else.
Though I do appreciate the statement that you made, after all that is the reason I got certified as an instructor, I would rather teach at cost or for free just to make sure that the Anti's can't keep finding reasons to bash those of us that would stand for life, liberty, and the pursuit of happiness. The only reason I say "At Cost" is because it does cost money to teach some of these courses, especially the
NRA courses.
If Wisconsin does become a constitutional carry state, you can bet that I will be teaching free/at cost classes for CCW too.
The idea of carrying a firearm is more about preventing the loss of life than it is about the ability to take a life. In my eyes, and in the eyes of my assistant instructors, it has nothing to do with money, and everything to do with keeping people safe.