Dave and Jeff Benty, father and son launched and have worked side by side making Concealed Carry Easy.They have expanded their product line to offer a full line of concealable holsters such as the 5 star rated Protector Rigid IWB Holster, the Storm Plus Hybrid Holster, or even the Guardian Holster designed for women. With a focus on becoming the one stop shop for open and concealed carry holsters, they have now expanded their product offerings to other products such as the BugBite Ankle Holster, or 1791 Gun Leather. Giving them a compliment of products to help meet each individual’s lifestyle and not just the handgun.With the company launched they immediately recognized the need for diversification of sales channels. To not only supply their local market with a Brick & Mortar location, but to think bigger. It was during the market research that they discovered the foundation of an ideal business model focused on small businesses as well. Just Holster It made a decision then to not only focus on the end user sales and education, but also on small business gun shops across the country. This model gives the small shops the ability to compete with the big box stores without paying huge upfront cost for inventory, while still allowing them to offer a wide range of handgun holsters, preserving valuable shelf space needs to a minimum. And best of all there is no minimum order quantity as typically found with most other holster dealer programs.