How Do You Advertise?
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Thread: How Do You Advertise?

  1. #1

    How Do You Advertise?

    For Instructors:

    How do you advertise your classes? Newspaper classifieds? Flyers? Signs (the stick in ground foamboard signs)? Radio ads?

    For everyone, how did you find out about the CCW class you took?
    NRA and USCCA Certified Instructor - FL CCW/CWP Classes

  3. #2
    Join Date
    Mar 2011
    Somewhere, Texas, United States
    Gunshops I frequented always had a few cards layin around. But i would look into advertising on forums like this one. Dont know how much that costs though.

  4. #3
    Join Date
    May 2009
    North Central Texas
    I searched the net. ;)

  5. #4
    The key is to get people to remember you. So doing newspaper ads, and forum ads, and banners and flyers at local businesses are all a great idea. I have done them all, but the online ad thing can get expensive just for a course.
    .... And let the one having no sword sell his outer garment and buy one. ~God Wisconsin

  6. #5
    Join Date
    Jun 2010
    Colorado Rocky Mountain High
    My wife found the place we went to through the classifieds. There are also some that rent booth space at local gun shows and every gun store and range that I know of in town has a place for instructors to post fliers.
    See, it's mumbo jumbo like that and skinny little lizards like you thinking they the last dragon that gives Kung Fu a bad name. Internet forum dedicated to second amendment

  7. #6
    Join Date
    Mar 2011
    State of Confusion
    We use email marketing to a targeted list of gun enthusiasts, fish and game clubs and LEO. The email distribution lists direct applicants to online registration. Once you've created a good size list it works very well.

  8. #7
    You might want to try small flyers on colored paper (to draw potential students' eye) on the gun counters of some of the "big box" sporting goods chains, like Bass Pro Shops, Cabelas, Scheels, Sportsmans Warehouse, etc. Of course, it'll largely depend on how receptive the local manager is to having such items in their store.

    IF you offer women-only classes, make up a separate flier, print it on different colored paper, make the women-only notation a large bolded font near the top instead of buried at the bottom. There are many days lately I see more women at the handgun counter than men. Many I've spoken with say they're reticent to take a class with a "bunch of men who've been shooting all their lives" (their perception, right or wrong) or would be less likely to ask questions because they didn't want the "more experienced" (again, their perception) men to roll their eyes or scoff.

    Iowa became a "shall issue" state as of 1/1/11, so lots of first-time gun handgun purchasers are going to these stores, and at least for us the managers have been pretty good about putting out the fliers at no cost. Some don't want fliers littering their gun counters (which we fully understand) but will allow you to post fliers or small informational signs on the bulletin boards at the front of the store. Just be aware that some of the bigger stores have their own teams (or a formal arrangement with a transient team that goes state to state) that teach carry permit classes, so they're not too keen on putting up a competitor's information. Talking to the store manager can lead to good things.

    We've tried newspaper ads with varying degrees of success. We're moving away from advertising upcoming classes with an expensive three-day run (with no guaranteed position) to a weekly "Professional Services" type ad grouped with others into a larger half-page type spread that's in the same position every week. We had great success with that type of ad for our (main) computer repair business, so we're crossing fingers it'll work for the gun classes too.

    As far as my own training goes, I found a great instructor through my FFL dealer. Word-of-mouth is usually some of the best (and cheapest) advertising out there.

  9. #8
    Join Date
    Aug 2010
    ElK Creek Kentucky
    Twice a year I give a free handgun 101 class, I'm usually busy after those!!! Get friendly with you gunshops..

  10. #9
    Join Date
    Apr 2011
    Columbus, Ohio
    Im a walking advertisement, if you met me or one of our employees, you will prob end up with my business card or a flyer in your pocket... even if they are an anti-gunner =)
    Ohio Concealed Carry Institute (click Link)
    N.R.A. Pistol Instructors & Range Safety Officers
    Like Us on Facebook (click Link)

  11. #10
    I'm working on making a business card and flyers now. Unfortunately we don't have many gun shops here so I may have to go around to some outlying cities or to Jacksonville maybe. I appreciate the input so far.

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